I am going to discover Instagram Stories. How it’s changing the social media marketing landscape. Read the full article. Let’s get started.
The latest trend for marketers has been to increasingly target their potential customers through social media platforms. These platforms have developed tools and techniques. They allow the marketers to further expand their product and services outreach.
Amongst these new techniques, the emerging trend is that of using in-platform messaging and Instagram stories. Messaging via built-in platforms has become the standard for companies. Especially when it comes to customer service since it offers one-to-one contact with customers.
Also, Instagram stories have become a craze for website designing marketers. To post links, sell products and divert to your website to increase traffic. Follow the 5 ways changing social media marketing platform messager and Instagram stories:
Enhance Customer Care
Customer support established is the effective aspect of online marketing. They have been contacting for information centers for long. However, with it, any customer can make a direct call to customer care for getting help instantly.
Take an example of advertising companies which make use of Facebook messenger to offer help to their customers. Clients visit their Facebook page and see a notification for immediate comments on their advertising queries by a messenger sponsored.
Improve Outlook of Brand
Every single company goals are customer satisfaction. Therefore they make easy contacting ways and give only quality products or services. For that, the business brand name will popular and success will be your hand. News companies like Washington Post have come up with chatbots on their Facebook messenger.
This allows the user to ask questions from the bot, in response to which they offer news stories to the customers liking. This helps journalists and media persons to quickly find the news they are looking for, instead of hopping and scrolling on a search engine.
It may seem a novel feature at first, but chatbots are ever on the rise. They eliminate the need for a live customer care agent and quick response to the user’s demands.
In-House App Chat
Companies are now moving away from using the messaging services of big names like WhatsApp and Messenger, rather, they have now built their own apps, which have chat abilities built in. Making the user download a company’s app requires high commitment. And the company’s relation does not end there.
With apps focusing on integrated messengers, it provides the users with increased interaction with the company, while using their services on the spot.
Moreover, it helps create a community of users who interact with each other and further increase the outreach of their services. This also enables companies to launch marketing campaigns more efficiently and target with accuracy.
Use Links IN Stories to Increase Sales
With the inception of stories by Instagram, a concept borrowed from Snapchat, a swarm of new strategies have emerged for the companies looking to market themselves. Their stories are far interactive than Facebook or WhatsApp statuses, similar to Snapchat.
However, their engagement with potential customers is greater than Snapchat. Instagram stories enable to put links to their page, which allows them to redirect to the company site. It designed for users who can see their info easily and take a action.
User loves to read content after visiting your website by the link. For e-commerce businesses calling the customer for action to buy their products, if they liked it in their story.
Take Benefit OF The Poll Feature IN Instagram Stories
Instagram has developed an increasingly different methodology for marketers in the form of polling! This is a beneficial way for companies to get direct metrics on user preferences. Usually, companies have to make a deep analysis of user choices and develop complex algorithms to find common patterns.
Instagram polls resolved which companies can ask opinions about certain trends and preferences.
They then hone their Instagram offerings accordingly and see a marked increase in user engagement and interest. Polls, thus provide a direct way for companies to engage with users. They are likely to vote their heart out, making the data more accurate.